How we are meeting this demand

We have to tilt the company more quickly toward the biggest sources of future demand

“We need to move faster in our digital transformation, our move into services and the building of our presence in emerging markets. We aimed to become a significant player in the world’s most dynamic education markets, and Pearson is now a meaningful education company in China, India, Brazil and Southern Africa.”

John Fallon, chief executive
Pearson emerging markets revenues $m. 12: 1,241m; 11: 1,036m; 10: 834m; 09: 648m; 08: 513m; 07: 471m. China/Hong Kong, India, Africa, Central/Latin America, Middle East

Accelerating our strategy

“ The Pearson strategy is settled and sound, and we need to accelerate its implementation. Our transformation includes a focus on four global businesses. ”

John Fallon, chief executive

  • Our businesses
  • Our business models
Our businesses: Business education, School, English language learning, Higher education. Our business models: Learning systems, Pearson inside, Assessment, Direct consumer.

We need to move faster in our digital transformation

“ Digital learning services now account for around one-third of our sales. They are growing at more than 20%, but we need to make them a much bigger part of Pearson. ”

John Fallon, chief executive

Pearson digital services revenues as % of sales. 2007: 31%, 2012: 50%

Emerging markets

“ Emerging markets are another 15% of our sales, but they already account for more than one-third of the world economy and are forecast to produce more than two-thirds of global growth over the next decade. So, we must radically shift our focus, attention and resources to those very big opportunities. ”

John Fallon, chief executive

Pearson revenues 2012 £bn. Developed: £5.3bn, Emerging: £0.8bn. K-20 % of students % CAGR 1998-2010. North America & Europe: 0.2%, RoW: 0.6%, Emerging markets: 3.1%. Source: Pearson, UNESCO
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