Annual Report 2012 Chief executive’s strategic overview

John Fallon

As the world’s leading learning company, Pearson has a once-in-a-generation opportunity. To seize it,
we must transform the company again.
Our strategy is settled and sound;
we are now accelerating its
implementation.

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Chief executive of Pearson

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Download the full strategic review

The global Demand for learning

Demand for education will be driven by a growing middle class across emerging markets.

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How we are meeting this demand

We need to move faster in our digital transformation, our move into services and the building of our presence in emerging markets.

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Measuring our effectiveness

The Pearson efficacy framework is a unique, rigorous and scalable quality assurance system.

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